30 Jun 2008

The magical touch


People always say that I am different and whatever I do, I do it in a unique way- be it celebrations, interests, travel, hobbies or art. While I was studying Advertising in London, I had developed a particular style-one which is informal, wacky, cartoony, (often in doodles) with a child- like feel to it. I would always come up with the weirdest and the quirkiest ideas and solutions, which would make anybody smile! Micheal, my tutor would not approve my campaigns if this little twist was missing. He called it the 'Jineesha touch' I gave to things. Soon it became popular among my class mates as well. It just made my work look so personal, that one could easily differentiate it from the rest. But what I'm happy about is the fact that it has become such an integral a part of me that it is automatically reflected in everything that I do! I hope this magic remains forever!

Me & my mugs



If I could, I would swim in it!

29 Jun 2008

Mug Mountain



These are the number of mugs that I have!

On a bright sunny aftertoon - Auli, Uttaranchal

On my first day in Auli

GMVN, Auli


This was created on a bright sunny afternoon, amidst various discussions, outside the local tea stall, which we nick-named 'Cafe Bukhari', just outside the GMVN. After this, we went for a stroll to the ITBP campus and visited a little temple (which had no deity).

Stonehenge


This was done during my 'Salsbury-Stonehenge-Bath-wherever it took me next-return to London' trip. I sketched this immerdiately after my day trip to Stonehenge at night, at the B & B where I was staying. I still remember Mrs. Penwarden, who drove down to the station to receive me, and the lovely English breakfast she cooked for me. Truly amazing hospitality!

24 Jun 2008

Why I love my logo


My logo explained: When I started out creating a logo for myself, I was inquisitive to know how designers generally create personal logos. But they never really appealed to me. They looked so inhuman! Just as corporate logos should reflect the personality and nature of the brand, personal logos should reflect the personality of the individual, too!
So I sat down to think-what is it about me? Who am I? What do I want? What is this one thing about me that sets me apart?
When I was brain storming, what pleased me was that I could think of not one, not two, but so many things!
I thought said ot myself that Jineesha loves so many things, has so many interests, wants to do everything in life and is as curious as a cat! There are so many sides to my personality, that I just could not put it all into one visual element.
Finally I succeeded in capturing my personality! My logo...My name! And whats more...its all about ME!
I have a spaceship in the 'i', as I am an explorer at heart. I always wanted to be an astronaut and travel into space.
I believe I have a magnetic personality, and I tend to make a lot of friends wherever I go. Hence, the magnet.
The two 'e's are alien antennas. I think I am an alien in this ordinary world. The 's' is a bolt of lightening. I have bright ideas. There is a spark in me! The 'h' is in the shape of a shoe. I love shoes... they are never enough! The 'a' is a cloud. I am a dreamer. My baseline says adventure, travel, space, shoes, ideas.
I think its very quirky. But as Micheal says, its got the 'Jineesha touch' to it! Its just so 'me', everytime I see, I know it has my personality and it is completely original. I have created this in my style-cartoony, scribbly, casual and quirky.
Some people looked at it and said," Oh my God Jini, thats so you!!", while others thought it was just so radical, that it didn't look like a logo at all. But this is my logo, and it's about the way I am! Its real. It's alive!
I just love it! And what's more, it put a smile on everyone's face!

2 Jun 2008

My tiny li'l useless invention


Have you ever faced a situation where your flights have been delayed due to cloudy weather or fog? Sounds familiar? Now here's a little cloud-eater which can be sent during foggy weather, prior to the departure of the flights to eat up all the clouds and clear the way! No more clouds! No more flight delays! Just the bright blue carpet for you to fly on!